Creative requests only go up
Every channel, market, and campaign multiplies the asset count. Marketing's requests don't slow down because designers team's task list is full.
Designers waste their time on repetition
The forty-third resize. The same layout in nine languages. Skilled people doing work that doesn't need them, while the work that does need them waits.
Hand-off becomes a bottleneck
CSVs, email chains, back-and-forth slow everything down. Manual hand-off kills velocity when you need to produce at scale.
Too many tools, no integration
Creative teams need 3-5 different platforms for video, images, voiceover, and approvals. Nothing talks to each other.
Example Workflows
Workflows teams run every week
From ad production to localization to internal videos. Build automations that match how your team actually works.
Social media ads
Mobile app development company generates 100s of social media ads per week to test different hooks, models and messaging.
Localized campaigns
Global skin care brand generates localized campaigns for their monthly performance marketing campaigns.
Personalized videos
Customer success team generates personalized renewal videos before going into renewal meetings to support ROI claims.
Built to scale creative production
A single system to design, run, and govern creative production - replacing fragmented tools and fragile workflows.
vs Creative automation tools
Use existing templates built in tools like After Effects, without rebuilding them.
Your team sets up workflows itself, without an implementation project.
Adjust a flow in minutes rather than raising a ticket and waiting.
TVC-quality videos, statics, banners created from one interface.
vs Generic automation tools
Produces statics, videos, banners instead of only moving data between apps
Native creative steps like templates, generation, versioning, review.
Brand guardrails and approvals are an integral parts of the flow.
Owned by the team that uses it, not by whoever originally wired it.
Generated assets, wrapped in designer templates
Designers own the frame
Templates built by your team in your tools
GenAI as layers
Product shot, background, voiceover, copy, never as whole creative.
Variable part varies, brand doesn’t
Consistent output for each asset, at any volume.
Orchestrate the tools you already own
Your files, not conversions
Build templates in tools like After Effects, no converting into other formats.
Self-serve setup
Adding a template or changing a workflow doesn’t require professional services.
Bring your own tools
Templates living in other platforms can stay there. Flows handles the automation.
Human-in-the-loop
Route assets through review stages with multi-stakeholder sign-off. Nothing goes live without approval.
Visibility
Teams know what’s been generated, what’s approved, what’s live and why.
Brand safety
Guardrails ensure every asset follows brand rules and approved messaging, even when generated at scale.
Security
ISO 27001 certified and GDPR compliant. Built for organizations that take security seriously.
Trusted by creative teams worldwide
Collaborating with Plainly was a seamless experience. Their team was committed and proficient, allowing us to achieve our campaign goals and create great experiences for our supporters.
Toma Delafosse
Head of Performance @ Unicef Australia
You know you often hear business owners say we really just want technology to help us run our business better? Like this is it. This is what you do to run your business better.
Jody Poole
Team Lead Design @ Leads.io
We use Plainly for crucial tasks to automate creative production for our clients, and whilst they have a great product we're even more happy about their support.
Kasimir Hellman
CEO @ Plug
Why This Exists
Creative operations teams deserve real infrastructure
In the age of AI, everyone is trying to do more with less. That's true for agencies. It's true for in-house teams.
The pressure to scale creative output is increasing daily. When demand grows, the bottleneck isn't your designers. It's the way creative work gets produced. Spreadsheets, handoffs, disconnected tools, and manual reviews don't scale - no matter how good your team is.
Generic automation tools are great at moving data between apps, but they fall apart when you try to orchestrate real creative workflows. Creative teams need automation systems that let them set up templates, generate assets using AI, and safely hand work off to others - without losing brand control or quality.
This isn't about replacing your creative team. It's about giving them leverage so they can focus on craft and decisions, while the repetitive, operational work happens safely in the background.
Plainly Flows exists because we've spent 5+ years working closely with in-house creative teams and agencies, helping them automate video production at scale.
The pressure to scale creative output is increasing daily. When demand grows, the bottleneck isn't your designers. It's the way creative work gets produced. Spreadsheets, handoffs, disconnected tools, and manual reviews don't scale - no matter how good your team is.
Generic automation tools are great at moving data between apps, but they fall apart when you try to orchestrate real creative workflows. Creative teams need automation systems that let them set up templates, generate assets using AI, and safely hand work off to others - without losing brand control or quality.
This isn't about replacing your creative team. It's about giving them leverage so they can focus on craft and decisions, while the repetitive, operational work happens safely in the background.
Plainly Flows exists because we've spent 5+ years working closely with in-house creative teams and agencies, helping them automate video production at scale.
This product is a direct result of listening to where things break and building the infrastructure they’ve been missing.
Built by the Plainly Team
creators of Plainly Videos
Plainly Videos is used by Fortune 500 companies to automate video production at scale. It's now one of the modules inside Plainly Flows.
100,000+
Videos automated daily
5+ years
Automating creative at scale
Fortune 500
Companies trust Plainly
Compare to your current workflow
Show us the creative you produce most often, and we'll map it to a flow on the call.
Compared to my old in-house rendering setup, it's like night and day. It scales effortlessly, performs consistently, and has been rock-solid reliable.
Tony Sajdak, CTO @ Perfect Fools
Frequently asked questions
What is a creative automation platform?
Who should use a creative automation platform?
What types of creative assets can I automate using Plainly Flows?
Can Plainly Flows handle creative production across multiple brands at once?
What are the benefits of a creative automation platform?
Does Plainly Flows replace my creative team or design tools?
Do I need coding experience to build workflows in Plainly Flows?
How do I get access to Plainly Flows?
